The origin of Levis in fact does not start with Leob Strauss - yes that's Leob - who later altered his name to Levi. This remarkable story begins with his partner Jacob Davis. Leob was a dry goods merchant in San Francisco. Davis was a clothing maker who purchased his materials from Leob. Davis approached Strauss in 1872 with a brand-new concept for making work trousers called overalls far more re